Tyson

Mike Tyson's "managers used to market him on posters, reminding you that if your grandfather had missed Joe Louis, or your father Muhammad Ali, don’t you miss Tyson. But what they didn’t mention was that Joe Louis and Muhammad Ali were a boy’s dream of a fighter. Before long Tyson understood his customers a little better and modified the sales pitch. Tyson figured out, in his era, that America really craved a nightmare."